Company: Oregon Zoo

Role: Lead graphic designer (spec work)

Context: The Oregon Zoo is opening a new science-based animal welfare and sustainability focused polar bear habitat in 2019.

Audience: General public, focusing on families with school-age children, visitors to the Portland-metro area, donors, and community partners

Responsibility: Conceptualize, design, project manage, and produce a set of poster options to hang on zoo grounds. The posters promote the grand opening of the polar bear habitat, ultimately driving attendance while educating the community.